BREAST CANCER NON-PROFIT

This organization is a non-profit that is dedicated to supporting young adults who face breast cancer. For over 3 years, I have worked directly with this client to provide several complete projects which include creating branding for an annual summit event. Initially, the annual bike riding event was a separate entity, but the company created a larger event that allows participants to take part in both wellness activities and the annual biking event. The Wellness Summit features wellness activities such as yoga, workshops, and fitness activities as well as the bike ride event.

Deliverables: Logo, Branding & Brand Guidelines, Custom Wordpress Website, and Event Swag

ANNUAL WELLNESS SUMMIT BRANDING & WEBSITE

The client requested a logo that was playful & energetic, but wanted to keep pieces of the core summit logo since the Wellness Summit is an expansion of the organization's original summit event.

Summit Website Design

The client requested that the look and feel of the brand exude a brilliant and invigorating energy that reflects the kind of exciting wellness activities that were going to be featured in the event. To do this, I utilized bright gradients, colors, and textures paired with vibrant photography.

For this website, I worked with a developer to create a custom Wordpress website. I designed initial wireframes in Adobe XD and created a prototype that I then shared with the developer. With this site, there are many instances of breaking the grid. For instance, I used the layering of textures, energetic gradients, & images. I also utilized CSS to create a responsive design on desktop, tablet and mobile.

Branded Elements

Branded elements such as tote bag, name tags, shirt, postcard and booklets were created for the event. Graphics were also created for the clients scoial feed to promote the event. Each year the event is held in a different state in the United States.