Deliverables: Logo, Branding & Brand Guidelines, Custom Wordpress Website, and Event Swag
![](https://cdn.myportfolio.com/4b43d0d6-25c5-43b7-a2a2-d66d7eb61843/dcde60d1-af98-4bff-9da9-340695378118_rw_1920.jpg?h=fd0338f0fd7f104d4ca488241f517d24)
ANNUAL WELLNESS SUMMIT BRANDING & WEBSITE
The client requested a logo that was playful & energetic, but wanted to keep pieces of the core summit logo since the Wellness Summit is an expansion of the organization's original summit event.
![](https://cdn.myportfolio.com/4b43d0d6-25c5-43b7-a2a2-d66d7eb61843/39945f0a-2785-4f56-a482-8c48ccb4931c_rw_3840.jpg?h=9461a0501e83ad3fd0007e59679b86a5)
![](https://cdn.myportfolio.com/4b43d0d6-25c5-43b7-a2a2-d66d7eb61843/51cbe63a-f17a-43e8-955d-fa8aaeacfe13_rw_1920.jpg?h=7f2f473c947d64a5c2a19d6955c9b0c6)
Summit Website Design
The client requested that the look and feel of the brand exude a brilliant and invigorating energy that reflects the kind of exciting wellness activities that were going to be featured in the event. To do this, I utilized bright gradients, colors, and textures paired with vibrant photography.
For this website, I worked with a developer to create a custom Wordpress website. I designed initial wireframes in Adobe XD and created a prototype that I then shared with the developer. With this site, there are many instances of breaking the grid. For instance, I used the layering of textures, energetic gradients, & images. I also utilized CSS to create a responsive design on desktop, tablet and mobile.
![](https://cdn.myportfolio.com/4b43d0d6-25c5-43b7-a2a2-d66d7eb61843/7c49c4b5-95e4-4b7f-9a74-3f912f90599a_rw_1920.jpg?h=81742b8f151ff8c16e4ec45f30de1290)
![](https://cdn.myportfolio.com/4b43d0d6-25c5-43b7-a2a2-d66d7eb61843/3803c142-6c2a-41f7-b1c6-9eae557ee5b4_rw_3840.jpg?h=88b825c2609940eec2295e3355903674)
![](https://cdn.myportfolio.com/4b43d0d6-25c5-43b7-a2a2-d66d7eb61843/ddd5fa60-9103-4076-9102-f959c5e36d89_rw_1920.jpg?h=06d61b43f699b58472cfedf982f3c411)
![](https://cdn.myportfolio.com/4b43d0d6-25c5-43b7-a2a2-d66d7eb61843/1c4f3cbb-ec09-49f9-93f6-8fb8eca2f028_rw_1920.jpg?h=3214e6d57ed447f0abb4d0bfc43ba6ef)
Branded Elements
Branded elements such as tote bag, name tags, shirt, postcard and booklets were created for the event. Graphics were also created for the clients scoial feed to promote the event. Each year the event is held in a different state in the United States.
![](https://cdn.myportfolio.com/4b43d0d6-25c5-43b7-a2a2-d66d7eb61843/54f713fe-6b8a-45f0-a99d-4bd3ecbd3bec_rw_1920.jpg?h=6e307b00800ef3255512103caffb755e)
![](https://cdn.myportfolio.com/4b43d0d6-25c5-43b7-a2a2-d66d7eb61843/f4e3c2f4-a081-42f2-882f-bca8e95c4fcb_rw_1920.jpg?h=8fa451c89639171332e5849903825d39)
![](https://cdn.myportfolio.com/4b43d0d6-25c5-43b7-a2a2-d66d7eb61843/b134f40f-08ad-4c1b-88a7-95b2a54cf778_rw_1920.jpg?h=447adabcf523779e84a55ce5af1c0073)
![](https://cdn.myportfolio.com/4b43d0d6-25c5-43b7-a2a2-d66d7eb61843/60d140a7-14bc-4f5d-a2e0-9d3ffbcc5398_rw_1920.jpg?h=9b00559c1da2b37144174eed30dee562)
![](https://cdn.myportfolio.com/4b43d0d6-25c5-43b7-a2a2-d66d7eb61843/e43ad049-3176-4886-8d98-84da01561375_rw_1920.jpg?h=91d6e0a8c1c18b5a1be87ca853c9073d)
![](https://cdn.myportfolio.com/4b43d0d6-25c5-43b7-a2a2-d66d7eb61843/f5875157-6e35-46b4-9eab-b223d82ed801_rw_1920.jpg?h=aa49ac1bbea1004610aff4fc10e575b5)
![](https://cdn.myportfolio.com/4b43d0d6-25c5-43b7-a2a2-d66d7eb61843/222063db-7f0c-4f09-b6c7-a7a409af699a_rw_1920.jpg?h=a895ddb880b8d006ae14defa32e5d16f)
![](https://cdn.myportfolio.com/4b43d0d6-25c5-43b7-a2a2-d66d7eb61843/1a3b737c-569c-4ef0-a4c1-b480e2ab8b80_rw_1920.jpg?h=3c9902568e90ad9e545acd84737f74fa)
![](https://cdn.myportfolio.com/4b43d0d6-25c5-43b7-a2a2-d66d7eb61843/e513b6e0-5bb1-4009-ab87-ac8e98514f39_rw_1920.jpg?h=9992c2a858f19434917ec8a8039104b9)
This project was created and completed while employed as a Graphic Designer at KDD Marketing.