ADIRONDACK PARK BRANDING

A proposal for a branding system created for the Adirondack Park. The designs included feature a fun illustrative and inviting look along with visual storytelling to entice families to visit the location.

Deliverables: Set of Stamps, 7-day Activity Map, and Promotional Poster

View Activity Map

Initial sketches & color ideation

The initial sketches for this project revolved around creating a set of animal icons. The animals present are native to the Adirondack Park. These sketches started as black and white digital sketches and evolved into colored iterations.